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Suny New Paltz Springfest 2016

Asked to brand the Spring Concert for the second time since attending SUNY New Paltz I wanted to create something different and weird. The goal for me was simply to make something that would pop and grab the attention of students walking around campus. I decided to use both bright and dark colors to achieve that. Joey Badass and Asap Ferg are both rappers who grew up in Brooklyn, New York, I decided to add some rough elements, like ripped paper. What I enjoyed most about this project was creating the main font from scratch.

 
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